About TruChampions

Matching student athletes with the best possible coach and college

How it all started?

“In high school, I was that kid that seemed to never pay attention. I had so many issues going on at home; most days, I didn’t even want to be there. I didn’t take school seriously. I would sneak out of class and head to the gymnasium to play basketball as much as possible, seemingly in my world of wanting to become a professional athlete. During my high school years, I did not get the correct help I needed from my parents because they never went to college nor played sports in high school long enough to learn the process to get recruited. I was stuck! I had the talent but no direction. So I joined the military, which is where I had the opportunity to play semi-pro for the men’s Marine Corp team for two seasons. After serving four years in the military. I moved back home to Michigan, which is when I started college and coaching high school sports.
While I was attending college, I started coaching high school sports so I could provide a solution to help student-athletes go to college. Most athletes in my community lacked the support and knowledge of the college recruiting process. I wanted to be a person they could come to for help. After years of helping local kids win scholarships and attend college, I noticed I had a problem. I could only help the local kids in our area, but I wanted to contribute much more. So I made it my mission to solve this problem. To solve this problem, my team and I built a website, TruChampions. Now that I can see I can help a lot more student-athletes across the United States; now I am hooked. I was no longer limited to just our local kids. The internet was my outlet — a new way to show and share my passions. I have a Bachelor’s degree in Business Management from Eastern Michigan University and a Master’s degree in Business leadership, Management, and Strategy from Michigan State University.
I am so happy that I made this decision for all student-athletes. I do the work I do because I love it. I like the industry. I like the people I meet. I like to talk shop. I embrace the athlete in me. I like to make the world a better place. I want to help as many kids go to college as possible. Hopefully, we cross paths in the real world someday, and we can make it a better place together.”
CEO, Isiah Beauchamp